March Mega-Sale: Hey everyone! From now until the end of March we're having a big sale! Use coupon code in cart:' 3ZM17 ' for 30% OFF your entire order before the sale ends!
- Created on Monday, 18 July 2016 23:02
NEW Instagram Stickers and DHL Shipping!
Now Offering DHL Worldwide Express Shipping and New Instagram Stickers
International Customers now have the option to choose DHL Woldwide Express during shipping, this is competitive with the USPS International Option but includes extra levels of Tracking depending on the location. We'd like to mention that FollowMeSticker.com has seen an excellent delivery success rate from USPS International overall and some customers report receiving their package much sooner than anticipated. We are pleased to offer this additional option however to customers who have had success with DHL or feel more confident with DHL.
FollowMeSticker.com is committed to offering more options to customers both in the USA and Internationally. Our company is different when it comes to shipping items, as they are typically small batches and usually don't require large shipping boxes. This has made it difficult for us to feature more shipping options at affordable rates... However, recently we have been offered a competitive rate through DHL Worldwide Express to feature door to door tracked items Internationally! Customers planning on ordering using DHL can learn more about DHL Express Worldwide Shipping on DHL.de and you may track packages easily at this page: http://www.dhl.com/en/express/tracking.html.
We're also pleased to announce that most of our Instagram items have been updated to reflect the new Instagram Logos as per the Official Instagram Branding Guidelines. We've got an amazing response from these so far and are excited and happy to see where you place yours! Follow us on twitter.com/followmesticker and instagram.com/fmsphotos to stay updated on placement ideas from other FollowMeSticker.com customers across the globe - as well as occasional discounts and offers!
Lastly, we've updated the Products page to be easier to navigate with tabs and on mobile browsers, and we've added links to the frequently used QuickPack Page, here you may easily and quickly order custom packs of personalized social media stickers and custom quantities if you are in a rush.
- Created on Thursday, 17 September 2015 20:22
How to set your facebook URL for your Facebook Fan Page / custom URL
How can you set your own Facebook URL? This guide will show you how to set your own custom Facebook URL or Facebook Web Address.
How to create a custom URL for your Facebook Page
There have been many names for the urls, such as "usernames", "vanity urls", "short urls", "custom username", "custom facebook address", etc... they are all just a shorter URL than typing out the very long URL with a bunch of numbers. Why is this important? Well, if you are growing your fans on Facebook, you want to make it easy for new fans to find you, if you get promotional materials (website, business card, stickers, etc) you want to share as short a link as possible that is easy to type and easy to remember.
Requirements/notes for obtaining a Facebook URL:
- Your Fan Page must have at least 25 Fans
- Each page also has an ID, which you can link to regardless of the 'username', but the username is permanent too.
- If you choose “MyFanPage” as a username, your URL will be: “facebook.com/myfanpage”
- Once you choose your username, you might not be able to change it, so be sure to think carefully about long term use and get others opinions.
Steps to obtaining a Facebook URL:
- To change your url for your personal profile, visit "https://www.facebook.com/username"
- This page will also give you an option to change your "Fan Page Username" called "Create your Facebook web address"
- Under "Easily direct someone to your Page by setting a username for it. After you set your username, you may only change it once." choose the Fan Page from the dropdown.
- Type the desired url after the facebook.com/ address.
Setting a usernameSetting a username
- Click "Check Availability"
- If it is available it will say: "xyz is available." If your page doesn't have more than 25 fans, Facebook won't allow the username to be set yet. Below this instructions are some tips to help get 25 fans.
- Carefully read the instructions and understand the message before pressing 'Confirm'.
Congrats, you've set your Fan Page Username! You can now post this on your Facebook Stickers, Business Cards, Websites, etc! You can also setup a username for your Instagram Stickers, and other networks.
- Find the ID in your url (your url without a username will have a long list of numbers, copy the numbers into this url where it says 'pasteyournumbershere': "https://www.facebook.com/username?from_page=pasteyournumbershere"
- To find your ID, go to your page then click Settings -> Page Info - > Facebook Page ID (right at the bottom).
- For example: "https://www.facebook.com/Your-Page-Title-Name-624396684224317/timeline/?ref=hl" — The page ID would be: 624776684224317
- Example: "https://www.facebook.com/username?from_page=624396684224317"
How can I get 25 fans so I can set my username?
Here are some tips to getting your first 25 fans:
- First, find your page ID by starting on your Fan Page, then chose Settings -> Page Info - > Facebook Page ID (right at the bottom). Use http://goo.gl to create a short url of your Fan Page, but use the ID like this: "http://facebook.com/624754684224317"
- This is because if when you change your username, this ID link will still work and won't be broken! Don't shorten the url that has the dashes in it, because this URL will not work once you choose a username.
- Now that you have a short url, you can paste this on your other social networks and ask your followers to become a fan on Facebook.
- Ask friends and family to become a fan of your page by emailing them this short URL.
- Post the short url on Twitter and other networks and ask visitors to become a fan, make sure you use relevant hashtags to reach a wider audience.
- If you have an establishment, use http://goo.gl to create a QR by adding ".qr" to the end of the short url. Then offer an incentive for the first 25 fans such as 25% off or other coupon code.
- If you have a website, use the Short URL and a facebook icon to link to your fan page, write a call to action like "become a fan!".
- Include this short URL in your email signature and write something like "Help me reach 25 fans, become a fan on FB"
- Have an email list? Ask your subscribers to become a fan and why they should be a fan, use the Short URL as a link.
Wishing you much success! Good luck!
- Created on Wednesday, 13 May 2015 14:24
The Importance of Thinking Local with Social Media
Whether your organization is a community college, a dog grooming service, or a hair salon, local social media updates are a great way for your visitors to get valuable news for your location. Social networking sites offer ways to build local relationships within your community by sharing stories and helping visitors stay informed about the latest happenings.
Twitter can be a great place to post short updates and post photos about your location. Using location-based hashtags will introduce new people in your area to your organization. From the start, Instagram has always been a location-based photo sharing network, and is now used to view and share photos on a daily basis more frequently than Twitter. Hashtag your city on your social posts to make it easier for locals to find you. Facebook Fan pages with a local following get a lot more engagement as the content posted is more relevant and valuable to the visitors.
Let your organization’s personality shine through with photos on Instagram, short updates and coupons on Twitter, and use Facebook Fan Pages to have richer conversations with visitors. Using these networks to complement each other will help create a more complete local online presence for your organization. By sharing positivity and good news with your social media updates, your followers will want to keep up to date with you and interact more often with your organization.
- Created on Monday, 26 January 2015 18:48
Raising awareness of your Facebook Fan Page Locally
Personalized Facebook Stickers can help raise awareness for your Fan Page, locally through online word-of-mouth!
Here at FollowMeSticker.com, we want to make beautiful social media promotional products to help organizations, brands, and any other group or individual gain a more local online following. We believe that developing a more local following (both online and offline) helps raise awareness for your organization and its goals. How can an organization develop a more local following both offline and online? One of the ways to develop an offline following is word-of-mouth through great experiences. Experiences are valuable and definitely worth sharing. If visitors leave with a happy experience, they are very likely to tell friends and family - next thing you know, more and more people are coming by.
The same applies online, although it is limited and quite different. Visitors come to your location, have a great experience, and in this day and age, they can write a short review, post a blog, tell friends on Social Networks, or share their experience on a wide variety of different places online almost instantly. Due to the popularity of Facebook, visitors are very likely to share their experience with friends and family through this network. Because of this, many organizations are developing a Facebook Marketing Plan soon after creating their Facebook Fan Page. As many organizations are setting up a new Facebook Fan Page and developing their Facebook Marketing Strategy, so too are they learning about precise location targeting via advertising.
But, even with the location targeting and huge network popularity of networks like Facebook, for some organizations advertising spend doesn't seem going as far as it used to, posts aren't getting as much attention as they did before, and yet... visitors are expecting more genuine and authentic experiences both offline and online, and closer relationship with their favorite new Fan Page - with you! So what to do?
Fans still want to see what is going on occasionally on your Fan Page, and get an inside look. With that in mind, when developing a new Facebook Marketing Strategy, we ask your organization to consider including FollowMeSticker.com into your Facebook Marketing Plan this year: Displaying a Facebook Sticker somewhere in sight will remind your visitors that they can share their positive experience online too if they want to - not just offline.
This goes beyond merely building awareness for your Fan Page as it encourages local word-of-mouth awareness of your organization both online and off. We've created a wide variety of promotional tools and more recently we are happy to introduce our elegant Circular AnyCling™ Stickers pictured below. These have been popular among Hair Salons, Fitness Stores, Local Food & Drink Establishments, Real Estate and many more.
We hope you have fun growing your positive word-of-mouth experiences locally, both online and off!
- Created on Monday, 13 October 2014 18:38
We recently released our new AnyCling™ Circle Stickers for most popular networks!
After careful deliberation we have designed, developed, and released our finest use of the new unique materials we call AnyCling™ in a new circular format, featuring a simplistic yet elegant layout that is both stylish and eye-catching. We carefully make each one of these stickers with great care and attention to detail. The placement of the official NFC logo and NFC verbiage make for a pleasing design overall while the official logos and border details balance out the design.
The best part of the new stickers though is that they are completely, 100% removable with no fuss, and stick to nearly any smooth flat surface. This special attribute makes them ideal for Mirrors, Glass Displays, Glass Doors, Fridges, Glass Counters and other similar smooth clean surfaces. They feature a beautiful glossy shine, bright colors and crisp clear text. The detailed print and UV covering allows them to last indoors for years.
We have provided our Large format AnyCling™ removable stickers now to many locations, and Salon owners have been really pleased with the AnyCling™ materials overall! Now, we are very excited to offer another functional and beautiful shape to compliment the interior style for many locations. We hope these eye-catching circular stickers help encourage a more local following for your online community.
Did you recently obtain Circular AnyCling™ stickers? We'd love to see them so be sure to send us a photo so we can post it here on FollowMeSticker.com, on our Facebook, Twitter, and Google+ pages! We love learning about your organization and sharing the news about your local awareness campaign.
- Created on Wednesday, 03 September 2014 19:57
We've reduced our pricing on our Mini-QR stickers today!
Great news! It is a bit easier for us to create Mini-QR Stickers, allowing us to bring the price down on them by 50%, something we've been wanting to do for quite some time. Starting today you may now obtain 32 Glossy Mini-QR stickers with programmed QR codes and custom profile URL information for only $7.99! We have Mini-QR Facebook Stickers, Twitter, Foursquare, Instagram, Google+, Google+ Local, SoundCloud, Pinterest, LinkedIn, as well as QR's for Websites and Blogs! A great example of Mini-QR placement is in a computer lab or computer gaming center, but Mini-QR's also work really well on product packaging or togo order packets or containers!
Browse all the designs here: http://followmesticker.com/products#miniqrstickers
- Created on Wednesday, 23 July 2014 00:00
What is AnyCling™ ?
On July 18th we announced on our homepage and network profiles our all new material — AnyCling. A completely original versatile removable static-cling material for use on FollowMeSticker promotional materials. So what is AnyCling anyway?
The new AnyCling™ material features all of our most popular social network designs and customizability but is completely removable, re-positionable, has no adhesive residue when removed, has a wonderful glossy UV protected shine and bright vivid colors, is thin yet sturdy, and clings to almost any flat surface including but not limited to Laptops, Tablets, Glass, Mirrors, Countertops, Smooth Walls, Smooth Doors, Smooth Tabletops, Boards, Curved glass bakery displays, Salon Mirrors, Acrylic, Plexiglass, Smooth tiles, and many many other flat surfaces! The best part is that they can be re-positioned and removed extremely easily many times. There's no loss of color and are protected by fingers and scratches by a thin glossy protective layer. Our AnyCling™ materials also come with optional pre-integrated NFC tags and the designs feature programmed QR codes.
We really enjoy these new AnyClings and hope you do too! Easily place them on your cash register, your front-store glass display, your wood counters, smooth walls, really the options are wide! Here is just a small sampling of some of the recent FollowMeSticker customers in the past moth:
Fitness Club & Gym, Bakery, Farmers Market, Bookstore, Educational Store, Dentist / Dental Practitioner, Second-hand Consignment, Car Tinting Specialist, Attorney, Grill shop, Golf Club, HotDog Shack, Hawaii'n Frozen Yogurt, Florist, Salon, Auto Dealership, Aussie Nursery, Rehab Clinic, Respiratory Care, Local Pharmacy, Ice Cream Shop, PC Fixing Store, Hair Studio Job Search Facility, Government Agency, City Parks, Veterinary Physician, Motor Inn, Tractor Store, Realtor, Day Spa and many more not listed because we could make this a very long post. We're very happy to help these local organizations develop a stronger social network following and hope they keep in touch and let us know how it goes — that goes for you too! Drop us a line on Facebook, Google+, or Twitter!
To celebrate the new AnyCling™ materials — We're offering a promotional introductory "BOGO" discount right now. Buy one pack and get one pack free! Simply let us know which network you'd like your second set of four to be during checkout. You can even get two sets of the same network and get AnyCling™ Stickers for all your mirrors. Below are some pictures related to the new AnyClings™, as you can see they have the same design as our other materials and look very similar, but up close they are very very different. Be sure to let us know where and how you place your new AnyClings! Until next time, wishing you all the best. -FollowMeSticker Team.
- Created on Monday, 07 April 2014 12:42
Need a bitly alternative? Try goo.gl
Just a short update here, Bitly has apparently stopped offering QR code generation. Don't worry- generated QR codes appear to remain working, but new codes cannot be made. Bitly was the best at making QR codes- they were the easiest for many devices to read, not to mention the great stats that came with them. We must've missed something here at FollowMeSticker.com because the added value of Bitly QR codes was great! We've used Bitly for years but now we'll have to move to Goo.gl. If you haven't tried http://goo.gl you should check it out. Once you've shortened your URL, simply add a .qr to the end and Google uses its Charts API to generate your code. You can adjust values like the width and height using the URL, as well as even adjust the space around the code.
We hope this helps anyone who are looking for an alternative to Bitly now that they have dropped QR code support. Hopefully this is all a long and terrible April fools joke, but it has been a good week since the first with no signs of coming back. So long Bitly, we have loved you!
Before you go! Have you seen our awesome line up of social media materials? We strive to make the best quality materials and try to make personalization easy! Check out the wide selection here: http://followmesticker.com/products
- Created on Tuesday, 11 February 2014 19:32
2 Great Articles That Help Us Understand Google+ & Google+ Local
Two articles were recently written that give us a greater understanding of the importance of Google+ Local and Google+ for Organizations that seek to improve their Online Presence locally. We'd like to share the articles here with the FollowMeSticker.com/blog Readers so you too can benefit and get a better understanding of Google+ to help with your Organizations local awareness.
"I wanted to share a posting guide that will assist users in getting familiar with the functionality of the tool and provide tips to help you create, share, engage and have fun on Google Plus. This guide will not only make your sharing more effective, but assist you in leveraging the network’s greatest feature: the users."
Read it here: Google+ Posting Guide
“As social signals become increasingly more important in organic search, it’s become critical for us to know what we are working with when it comes to the various social platforms.”
“Google’s social media has the ability to make your head spin and question why you are even using social media in the first place. They’ve had a lot of kinks to work out, and they’ve caught a lot of flack for it in the process. That said, Google+ actually has the potential to be awesome, and we can get through the initial setup process together.”
Read it here: Demystifying Google+ for Business
We hope these articles are helpful to you as well! Be sure to follow the authors on Google+!
- Created on Friday, 24 January 2014 12:56
Three Tips for Using Instagram For Local Business
If your business is starting to understand the importance of promoting your company over social media, then it will benefit you to take some time to learn about Instagram, one of the most popular and currently fastest growing social networks online today.
1. Use Instagram to Showcase Fun Images from your Location
Do you run a fun location? Do you have dress-up days, shop parties or even love to have pets around? Have special blends, unique customers, or quirky shop layouts? Whatever makes your place of business fun and unique, be sure to take photographs and showcase them on your Instagram. People love fun pictures, and the higher quality photos you post, the more likely they will be shared and liked. Try to post a good mix of casual pictures, such as you and your employees enjoying themselves with customers along with some purposeful pictures, such as shots of your newest products or specials.
2. Follow the Trends or Relevant Tags
To get more out of your social media posts, you’ll need to stay on top of the trending hashtags and relevant hashtags. When a relevant hashtag is "trending," it means that many people are currently using and looking at it, which provides a great opportunity. Many of the same Hashtags that are popular on Instagram are also trending on Twitter. There are a few free services to look over the currently trending hashtags and help find the right ones. Be sure to pick the ones that are most relevant to your business, and make posts that somehow relate to that subject. This will ensure your posts are seen by the right people - and don’t forget to consider local hashtags to help reach people who are searching locally. A Quick Twitter search we just did as typing this article for “#losangeles #bagel” gives 5 Instagram pics in Los Angeles, California, that’s quite astounding!
3. Use an Instagram Window Sticker from FollowMeSticker.com
Using social media isn't only about attempting to bring customers into your business. It's important to also expose your current customers or visitors to your location to your Instagram and other social-media Profiles. By placing an Instagram window sticker on your glass window or doorway (We call these Instagram Interior Window Clings), you will expose more people to your Brand or Organizations social network. Even if some of these people are already loyal customers or supporters, having a wider network to like and share your photographs will always bring in more visitors over time. You can have an Instagram window sticker made at any local print shop, or simply order an affordable a customized Instagram Interior Window Cling one right here on FollowMeSticker.com as we have many different designs ready to go, as well as QR code and NFC Programming and Integration, all you have to do is let us know the Username or Profile URL! Simple as that!
We hope you enjoy showing off your Photos on Instagram and please let us know you profile page so we can go and look! Wishing you the best in Social Media Word-of-mouth Success -The FollowMeSticker.com Team
- Created on Wednesday, 11 September 2013 12:42
An Introduction to 10 Social Networks - 2013 Edition by FollowMeSticker.com
A Quick Start Introduction covering the basics of 10 popular Social Networks and how they can benefit your organization.
What is a Social Network? Social Networks are web-based services that allow people to interact with each other to make new connections and grow those connections online. Each person has their own limited representation of themselves (a web page with some basic information), often called a “Profile”. People who use the service are known as “users” and can share ideas, pictures, posts, activities, events, and interests with the people in their network or publicly to the entire social network. People can interact with other users within the Social Network via text or instant messages, by broadcasting short messages to everyone in their network, as well as viewing other user “Profiles”.
Each Social Network has many distinguishing characteristics or features that allow users to personalize their profiles, user experiences, and connections in various ways. Each Social Network can be used or leveraged for business or community building by taking advantage of these features to highlight particular aspects of businesses, brands, products, and services.
Social Networks use different lingo or terms to differentiate themselves from their competitors. Depending on the network, organizations may be able to set up “Profiles” (sometimes called Pages or Brand Profiles) as well personal profiles. By setting up a business Page or Brand Profile, they are differentiating between personal profiles versus business brands and pages, whereby they can develop an online following independently around the organization or brand. For many Social Networks a shorter link can be set up to make it much easier for people to find either “Profiles”, or Pages (Brand Profiles). This is sometimes called a “Username”. Customizing brand usernames on brand pages is critical for recognizability and to make it even easier for customers, fans, and friends to find your page in the vast ocean of the social network. With your custom username clearly identifying your brand page, you are also more clearly creating and defining your brand identity as a whole and on that Social Network.
Over the last few years Social Networks have become more mobile, allowing for more real-time interaction or connections on-the-go.
How do some of the most popular Social Networks rank according to Google Search Trends?
1. Facebook 2. Youtube 3. Twitter 4. Instagram 5. Tumblr 6. LinkedIn 7. Pinterest 8. SoundCloud 9. Google+ 10. Foursquare
Facebook, Twitter and YouTube Google+ are the most popular social networks with businesses and marketers. Facebook (1 billion), YouTube (800 million - 1 billion) and Google+ (343 million) followed by Twitter and LinkedIn with 200 million active monthly users each." (TECHi)
What is Facebook? (1 billion users and counting) Facebook is a Social Network that allows its users to post updates (pictures, text, video, etc.) either privately to their connections, or publicly to anyone on the internet. A connection between two profiles on Facebook are called “friends.” A history of posts are displayed chronologically as part of the user profile called the “Timeline”. Users can read other posts on both the network itself and from their connections on what is called the “News feed”. Facebook allows organizations, brands, and just about anyone to create a separate timeline for that organization, often called a “Fan Page”. Users may then subscribe to updates or signify that they are interested in receiving occasional new information from a “Fan Page” by pressing a “Like” button on the “Fan Page.” Users can then comment or show interest on each new posting from a Fan Page. Organizations may also choose to advertise via digital banners across the network to reach new audiences.
Who is using Facebook? Two-thirds of online adults say that they are Facebook users. Women are more likely than men to be Facebook users, and Facebook use is especially common among younger adults. The average users are comprised of women and adults, ages 18 to 29. -PewInternet.org
How can Facebook benefit your organization? Facebook is great for slowly building an audience using images, news updates, discounts, and industry relevant tips. With Facebook, you’ll get a broad target audience since both younger and older generations are using Facebook more frequently. Facebook can be used to benefit your organization by raising awareness - increasing word of mouth, attracting new fans, and growing your community. Many businesses and organizations use their Facebook Fan Page as a miniature version of their larger website or instead of a website because it is easy to build, manage, and an analytics system is already integrated into Facebook Page management.
What is YouTube? (More than 1 billion unique users visit YouTube each month)
YouTube lets its users create their own video channel where they may upload video files to share privately with their network or publicly with the internet. Videos can easily be viewed and shared on YouTube. Statistics, or “Stats”, on how many people have seen the video are called “Views”. Brands can create their own channel (just like users) and can customize the look and feel of the “Channel Page” in a similar fashion to a “Profile”. Users can also subscribe to a channel to receive notifications when a new video is uploaded and ready to view. This is how many brands develop an audience on YouTube and there is great incentive to do so because the stats on YouTube are staggering. According to YouTube, over 6 billion hours of video are watched each month and 100 hours of video are uploaded to YouTube every minute. Millions of subscriptions happen each day, and the number of people subscribing has more than doubled from 2012 to early 2013. According to Nielsen, YouTube reaches more US adults, ages 18-34, than any cable network.
Who is using YouTube? The biggest audience is Women between the ages of 18-24. YouTube reaches 55% of all women ages 18-54, with an audience of 34.7 million women between 18-54. The network also reaches 62% of all men ages 18-24, with a total audience of 27.9 million men aged between 18-54. Teens are the third largest demographic reaching 54% of all teens with an audience of 21.6 million teens. --Statistics and information from YouTube.
How can YouTube benefit your organization? YouTube videos range in length from 30 seconds to several minutes, depending on content. Many businesses and organizations have videos 2-3 minutes or less in length. Leveraging Video can introduce many new customers or fans to your organization. Brands use YouTube for product introductions and reviews, as well as instructional and beneficial advice, tutorials, or “DIY” projects. YouTube is also used to tell a story about an organization or rally support for a cause. Organizations can build a following on YouTube by encouraging viewers to subscribe to their channel. Subscribers will then get notified when a new video is ready to view. YouTube also has a video advertising program that allows sophisticated demographic targeting to help your organization advertise locally.
What is Twitter? (200 million users)
Twitter is a Social Network that facilitates short messages or “updates” shared between its users. Twitter limits a post update to nothing more than 140 characters per update. These updates are called “Tweets”. All tweets are publicly visible unless the entire Twitter profile is Private. Users can set up a profile and username (usernames start with the @ symbol) and begin developing a “following”. In order to have another user’s updates appear in your feed, you must first be “following” them. Once you are following another user, whenever they post a short update, it will appear in your “Twitter Feed”. Depending on how many other users you “follow” this can become a stream of constant updates. This can make Twitter a vibrant, active, and fast-paced community as “Tweets” will appear in real-time as they are posted. Twitter’s mobile aspect also allows for real-time updates as they happen locally. Twitter is widely used for both personal and work related use, often users log on to get news updates from information sources they are very interested in. Tweets can contain links to videos, photo’s and special hyperlinks called hashtags. Hashtags are on other Social Networks but are most commonly used on Twitter. Hashtags are a way of categorizing and sorting “Tweets” into a topic.
Who is using Twitter? 200 Million users are on Twitter every month, 8% of which are U.S. Internet users. The biggest demographic of Twitter users are females in their 20’s according to eMarketer. Organizations and Individuals alike use Twitter to make announcements, comments, and generally interact in a very public way. Some especially influential individuals (Celebrities, the President of the U.S., and even the Pope) have Twitter profiles to encourage action and raise awareness for causes.
How can Twitter benefit your organization? Twitter is great for talking directly to new and existing customers, posting service messages, instant and real-time updates, re-tweet competitions and offers, and hashtag posts. Many brands develop a presence on Twitter to allow an open line of communication and to facilitate short messages between customers. Several large companies and brands have utilized Twitter as an additional form of Customer Support to respond to concerns, complaints, and comments. Contests or promotions can be run on Twitter to increase sales and gain a larger following. Large conversations and sharing of interesting information also take place on Twitter. A big misconception is that every user who is your Follower will read all of your Tweets (or any), as well is that some may not even be real! (Fakes). It is highly encouraged to try to make sure you have real followers who are genuinely interested in your topics or content. There are many services that offer to sell you followers in large numbers at low prices and it is highly recommend to avoid such services. If done correctly, organizations can develop a relevant and interested Twitter following and leverage an effective community.
What is Pinterest? (70 million users)
Pinterest is a Social Network that focuses on beautiful or interesting imagery. Every new “post” must contain an image of some kind, either a photograph, graphic, or artwork, known on Pinterest as “Pins”. Pinterest is the most visual of the social channels, encouraging users to share their ideas, products, activities, books, resources, services and more with vibrant and compelling images. The interface or method for browsing new imagery is what makes Pinterest unique, as photos are laid out in a grid-like pattern for easy browsing on computers, tablets, and smartphones. Users “Pin” an image by uploading the image file, or linking an image from a web source. Other users can “Re-Pin” (taking the image and placing it in their own collections) or “Like” an image by pressing a small heart button indicating to the original poster that you find the image interesting as well. Images can be Tagged and can appear in search results as well as groups. The “News Feed” or Home Page shows images (or “Pins”) based on who you are “Following”. Pinterest also has a feature called “Boards” which allows people to group together collections of images in categories of their choice, usually something they are very interested in. Other users may choose to follow only these boards (or all the boards of another user), at which time when a new photo is posted an image from a specific board may appear on the users home page.
Who is using Pinterest? Pinterest’s users are 80% female and the biggest age group is 25-34. 68% of Pinterest users live in the USA but it is slowly and steadily growing more popular around the world.
How can Pinterest benefit your organization? If your organization has some great imagery to share, then Pinterest is an excellent fit. Many retail stores will find Pinterest a good fit because they have products to showcase as well as discounts and offers to share. Many organizations share tips and helpful information on Pinterest boards to grow more followers. They do this by pinning a key image and linking it to their website, blog, or a post. If an image is particularly interesting it may be “Re-Pinned” over and over (shared again and again) within the Pinterest community.This viral-like activity can significantly increase the amount of visitors to that page, known on pinterest as the “Source” of the image. Organizations that cater generally to a female audience can greatly benefit from Pinterest. For local organizations it is advised to use Pinterest’s search tool for local people and companies to follow their boards and to begin growing a local audience. Organizations can include their city and location information on their Pinterest profile which helps to increase placement in local Google search results.
What is Instagram?
Instagram started as a mobile-only platform for the extremely popular iPhone but has since moved onto more platforms such as Android and the web. The social network service was driven purely by imagery until mid 2013 when it began to include short videos (generally 30 seconds or less). Users can share photos to “followers” that have subscribed to receive new photos. Followers will see these images appear in their feed when they login to Instagram. Users can also choose to follow other Instagram users to see their photos. The appeal of Instagram is the ‘coolness’ factor of applying vintage and unique filters or effects to images. Users can snap a quick photo using their smartphone camera, apply a filter to enhance the appeal of the image, and instantly upload it to their network of followers. Like other networks, Instagram has “hashtags” that help users discover new photos, organizations, brands, events and other users.
Who is using Instagram? (130 million users) Instagram is primarily Female, with 68.2% Female users, and 31.8% Male (Appdata.com) with the largest age group being 18 to 25 (34.4%). 16 Billion images are shared on the network every day.
How can Instagram benefit your organization? Organizations can develop a local following on Instagram by finding and interacting with local users as well as encouraging local people to post and tag photos about their organization. Restaurants and retail locations post photos of food or products as well as an inside view of their establishment, events, and staff. These show off the personality and atmosphere of the organization. Brands can share photos and mention a story to go along with the photo. Similar to Pinterest, organizations can grow their following by “Liking” other photos and commenting on other local photos. Your organization can also search and find local businesses or organizations using http://worldc.am and interact with them on Instagram. Many organizations use Instagram to hold photo contests or giveaways by including a hashtag to track and promote the contest or cause.
What is Google+?
Google+ is a social network created by Google. It differs in several ways from other Social Networks. One of the main differences is that if you have a Google account, you already have a Google+ account. When you sign into any Google service, such as Gmail, Analytics, or Calendar you’re also signing into Google+. Another difference is that Google+ encourages users to place each other (as well as brands and interests) into groups called Circles. There are also somewhat complicated rules that are in play when deciding to share content. Circles allows a user to only share within a specific Circle or set of Circles. Only users who are in that Circle and have YOU in a circle as well will see the content you share. This makes Google+ a very private network, much like in the real world, where many conversations are done privately. Google+ has a Communities feature whereby users can follow a particular topic or interest, and certain posts from the Communities they follow will appear on their home page. Google+ “liking” feature is called +1, which is similar to “liking” a post on other networks. The difference is that +1’s can be shared publicly and may be used to help others find interesting content. Google+ integrates to a service called Google+ Local, which is a database of local establishments, reviews, and photos pertaining to those local venues. Google+ is a fast growing network and increasingly is taking on many of the other social networks in terms of features and activity.
Who is using Google+? Google+ is currently dominated by 67% Males who are typically technology-oriented, in the age group of 18-28, primarily located in the US. There is a large and growing global percentage of users as Google+ integrates additional services.
How can Google+ benefit your organization? There are several very big benefits to registering and setting up a Google+ Local Page for your organization. The first major benefit is that people are already searching on Google for similar organizations nearby. Once you have created a Google+ Local account, your organization will appear in the search results users are viewing. Organizations can encourage engagement and offer coupons and discounts right on the Google+ Local page, as well as encourage new positive reviews. Google+ Local now has the Zagat rating scores and verified Google+ accounts for reviews, creating an environment for truthful and accurate reviews of establishments. Positive reviews are very effective when it comes to obtaining new visitors or customers and high activity on the Google+ Local page means more visitors overall. Google+ Local also integrates with Google Maps, showing your location right on the map. Since it is part of Google+, customers who write reviews can be communicated with on the platform as well. Google+ Local also allows organizations to upload photos of their location, including even a virtual indoor tour of the establishment by a certified Google photographer, showing off your organization and inviting new visitors. Many organizations have begun to use Google+ Local over Yelp because of these many benefits.
What is Tumblr?
Tumblr is both a microblogging platform and social network as its users can post articles, pictures, photos, and videos as well as follow and repost from other users on the network. Similar to other Social Networks, when you follow another user on Tumblr their updates will appear on your home feed. One difference between Tumblr and other networks is that you can “Reblog” (similar to ReTweet) another user’s Post, meaning you will be sharing this exact post to your friends. One major difference is that the reblogged Post retains the amount of times it has been shared, as well as the specific users who have shared it in a list beneath the post, creating a history of sharers on each post. This feature is essentially a form of real-time analytics and metrics that allow for instant analysis of Engagement. This feature can also lead to further Social Activity and exploration on the network as each sharer listed can be viewed and explored by pressing on their username. Tumblr thus encourages the exploration and finding of new users and interesting posts through this unique feature. Tumblr also uses tags and searchable tags (similar to hashtags). Tumblr has become highly visual and is an especially immersive experience when viewed and interacted with on a Tablet computer.
Who is using Tumblr? 64% of Tumblr visitors are in the US and 67% of its users are under 35 years old, while 32% are between 18 to 24 years old. 54% of Tumblr’s users are Male.
How can Tumblr benefit your organization? Since Tumblr is primarily a “microblogging” platform, many organizations use it as their official blog to post updates, photos, videos, and news about their organization with the added benefit that it is a social network with users, hashtags, reblogs, and searchable content! Another benefit is that you can obtain a custom URL for your Tumblr blog as well as custom branding for your blog page, including font size, style, page colors, etc. Brands are using Tumblr to create instructional how-to’s, recipe posts, and “DIY” videos. Other organizations are posting beautiful imagery and photographs relating to their products or services. These organizations have found that microblogging on Tumblr increases reach and engagement through comments, sharing of the organization’s photos, reblogging, as well as the ability to find potential new audienced on the network. Some brands offer customer discounts and coupons on their Tumblr pages.
What is Foursquare?
Foursquare is a Social Network that allows users to ‘check-in’ to a location using a mobile device that has the Foursquare App. This check-in signifies that an individual is within an establishment, often to write a review, to post photos of the establishment, as well as to alert ‘friends’ (Foursquare connections) of their whereabouts. Foursquare offers its regular users new recommendations and encourages exploration of nearby places. Some establishments will offer rewards or discounts for customers who check-in. Foursquare also rewards visitors with graphical ‘badges’ and ‘symbols’ (graphical trophies) based on the check-in locations. These badges and symbols help to make Foursquare more like a game, whereby an individual who checks in the most times can become a ‘mayor’ with a ‘king’ symbol that signifies he/she is now the ‘king’ of the locality. If another user checks in more they can ‘oust’ the existing mayor and become the new mayor. Users can share their favorite places and achievements with their ‘friends’ as well as find new ‘friends’ on the network.
Who is using Foursquare? The stats on Foursquare are staggering, with 3 million check-ins per day and over 30 million people worldwide using the App. According to Foursquare, over a million Merchants are using the Foursquare Merchant Platform, a tool to allow establishments to set up a profile on the Social Network to encourage more local visitors.
How can Foursquare benefit your organization? Foursquare makes it easy to cultivate local visitors and encourage loyal visitors by allowing any location to offer deals, specials and coupons. These act as incentives for visiting the location and reward visitors for checking-in with specials and digital “badges”. Foursquare makes it easy for visitors to discover new and interesting places, as well as posting reviews about your establishment. Local venue owners can take advantage of several monitoring possibilities when they claim a local profile on Foursquare. For example: how many times and how frequently people are checking in, user demographics, time-of-day statistics, as well as how check-ins are shared on other Social Networks. Foursquare also has a targeted advertising solution for local organizations to reach new audiences by specifically targeting visitors who are more likely to take advantage of your offer or discount.
What is SoundCloud?
SoundCloud is the Social Network for audio. Musicians, bands, podcast studios, radio stations, new organizations, and many other groups all upload and share music on this Social Network. Similar to YouTube, SoundCloud allows users to upload an audio clip to the network. Other users can then listen to, comment on, and share that audio clip with other users on SoundCloud or around the web. SoundCloud audio links can be customized and easily shared on other networks, such as Twitter and Facebook, as well as easily placed on Websites and Blogs. Once an audio “Track” is uploaded, users can choose to “Tweet” it out on Twitter automatically. Similar to other Social Networks, you can choose to follow other users as well as repost/reshare another user’s uploaded audio track. SoundCloud also has groups that you can follow and discover new audio to listen to, as well as tags to help categorize audio tracks.
Who is using SoundCloud? (40 million users, 200 million listeners) SoundCloud is not exclusively for musicians. According to a July 17th, 2013 article from USA TODAY, “President Obama and New York Mayor Michael Bloomberg have signed on to SoundCloud to share their speeches. Comedian Adam Carolla, broadcaster Ryan Seacrest and musicians Kelly Rowland and Beyoncé also post their work on SoundCloud.” SoundCloud is being described as “YouTube for Audio” and many Podcast shows, organizations, and news shows are uploading their audio content. DJ Mixes and Music Shows are popular as well. As of early 2013, SoundCloud had 40 million users and 200 million listeners worldwide. According to QuantCast U.S. Traffic Statistics, the majority of users are 60% Male between the ages of 18-34 and 89% of listeners are in their home.
How can SoundCloud benefit your organization? Organizations can leverage SoundCloud by posting “Podcasts”, news soundbites, and audio updates. Some Brands use utilize SoundCloud to add sound elements to their website, while other brands are increasingly using SoundCloud to convert existing content into audible chunks and more polished “Podcast” episodes. SoundCloud is ideal for artists and musicians seeking to gain more listeners and fans of their music.
What is LinkedIn?
LinkedIn is a Social Network that focuses primarily in creating and maintaining professional and business-oriented social connections.
When you create a LinkedIn account, you are essentially inputting portions of your resume into a digital, work-related “Profile”. Your work history, professional photograph, endorsements, skills and other pertinent information is listed on your LinkedIn Profile. In 2011, LinkedIn introduced “Skills” which allows other users on the network to tag your profile with a list of skills. For example: Carpentry, Binding, Talent Acquisition. LinkedIn allows users to join groups and participate in professional discussion forums as well as recommend or endorse other users. LinkedIn users spend time on LinkedIn to explore and get updates from companies of interest, connect with colleagues and to seek potential new career opportunities.
Who is using LinkedIn? LinkedIn reached 200 Million Members in early 2013, and is mainly used by people over 40 years old. (Forbes) In 2011, it was adding approximately two new members every second. (Techcrunch)
How can LinkedIn benefit your organization? LinkedIn has a way for brands to set up a “Company Page” which is similar to a Fan Page or Brand Page on other networks. This allows users to learn more about any company they are interested in. Users may choose to “Follow” a Company Page to receive updates from that company. For many businesses this is a great opportunity to tell a story about the history of the company as well as share pertinent updates. Many organizations post a list of products or services available with information pertaining to each. Another great use is to share open positions and job opportunities for your company. LinkedIn is a great resource for recruitment and strengthening connections between local businesses. Brands that focus on business-to-business sales may greatly benefit from leveraging LinkedIn.
We hope this guide will help you or your organization, band, brand, non-profit, or any other group decide which networks will help the most! If you have found any of this information valuable, please help others find their way to this guide by sharing it with friends or family, or on the social networks! If you have found an error in this introductory guide, please let us know!
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