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Social Media Marketing Glossary for Beginners!




Social Networking and Social Media Basic Terminology for Local Organizations - 2013 Edition by FollowMeSticker.com

Use this glossary as a guide to learn the basics of Social Media Terminology!

Admin - Short for ‘Administrator’. Facebook Admins are people who create and manage activity for Facebook groups and pages. These Admins are chosen by the Facebook Page owner to disperse information and respond to Like, Comments, Photos, etc.

Alert - A service offered by Google that allows users to save specific searches and receive an update whenever a new result appears on the Internet for that particular search, typically delivered by email or RSS. This is particularly useful for businesses or organizations that wish to monitor mentions of their brands on blogs and websites. Similar services exist such as Mention.net. This practice is often referred to as “Listening”.

Analytics - The numbers and metrics used to measure the amount and frequency of visitors to your website, blog, or Fan Page. Many social networks utilize their own system of analytics, and Google Analytics is often used to analyze web pages and blogs.

App - Short for ‘Application’. Apps can either be a program that is run on the mobile device, or a program that is run with a web browser. Often times an App is used on a mobile device for easier and quicker functionality. For example Facebook and Foursquare both have a mobile App (Application) that will allow you to access functionality of the Facebook.com or Foursquare.com website. Some Social Networks run only as an App (and not via the web browser). Instagram originally started as an iPhone only App.

Audience - This is the group of specific users that you may want to interact with via your Fan Page or Twitter Profile. It is generally recommended to develop a specific audience or local audience depending on the goals of your organization. Knowing and tailoring your key audience is critical in determining which social network may benefit your organization’s goals.

Avatar - An avatar is a graphic representation of you on the web or a social network that oftentimes you design. Sometimes an actual photo is referred to as an Avatar, such as your profile photo on Google+ and Facebook. However, typically an Avatar is merely a representation. Social Networks usually call your personal photo or avatar a Profile Photo.

Banner - Banner Ad - Digital Banner Ad - A Text or Graphic Advertisement that is often inserted into the news feed or stream. Advertisements appear in different forms, positions, and placements on different Social Networks. Twitter, Facebook, LinkedIn, and Tumblr have banner advertising options.

Bit.ly - Bitly.com (or Bit.ly) is a service that helps create Short-URLs by shortening the length of the URL. Having a shorter URL is easier to post on Twitter, as well as providing a method for tracking and statistics. Bitly also allows for free QR code generation on any shortened URL.

Blog - There are a lot of different definitions for a blog. Put simply, a blog (short for "web log") is a website or part of a website where you can post regular entries of opinion pieces, news, case studies, your email newsletter archive, or anything else you want to share with your customers or prospects. One of the most popular blogging platforms is WordPress.

Board - Pin Board - A Board is a collection of interesting images on the Pinterest social network. When you upload a new image or want to save an image you may choose to place it into a Board. Boards are often publically visible by default, but can also be created for private use.

Channel - Channel Page - A Channel is a Brand or User page on the Social Network, YouTube. You can customize the Channel Page in a similar fashion to a Profile page. Users can subscribe to a Channel if they enjoy viewing the videos on a Channel Page.

Check-in - Some social networks, such as Foursquare, allow users to ‘Check-in’ to a physical establishment, which may notify their connections of their whereabouts. Businesses can offer incentives for visiting their location by providing coupons or discounts for each Check-in.

Circles (Circle) - On the Social Network, Google+, you may choose to place groups of users into your own defined “Circle”. These are people or organizations you may choose to receive updates from or connect with on Google+. As a user, you may then choose to only send an update to a specific “Circle” or group of individuals or organizations.

Comment - Users may choose to leave a comment on a blog post or social network update / post. Comments are often a reply that is added in response to the content of a posting or blog update. Sometimes others users can choose to reply to comments as well and have a discussion about the original post or article. A Social Media Manager or Page Admin will want to encourage and respond to comments. This is often called “increasing engagement”.

Connect - The term connect is used to mean “reaching out and starting a discussion” with a brand or individual. Sometimes ‘to connect’ means to “follow or subscribe to updates” from a brand or page.

Connections - LinkedIn calls the links between individuals a ‘Connection’. Similar to how Facebook calls such a link a ‘Friend’.

Content - Content includes updates, posts, articles, and images (media) that is posted onto a website, page, blog, or social network. Social Media Managers and Page Admins are asked to post relevant content, and Content Writers are hired to come up with new content (articles, posts, etc) for a blog or Fan Page. Another Job Title for Content Writers may be the Director of Content.

Cover Photo - For Facebook, this is also called a Timeline Cover Photo and it is the large picture at the top of your Facebook Fan Page or Profile. Other Social Networks also use the term Cover Photo in a similar fashion.

Direct Message - DM - A way to privately message someone you follow on Twitter. Simply called “Message” on Facebook. Direct Messages are private conversations between users on Social Networks.

DIY - Short for “Do It Yourself”, DIY is a term often associated with arts, crafts, and home-improvement projects. Many Social Networks have dedicated Boards, Groups, and Interests for DIY projects. Pinterest has an entire section of their platform that features DIY Pins, Boards, and projects.

Engage - ‘Engagement’ or ‘Engaging’ is the act of sparking up a new conversation with an individual or group on a Social Network, blog post, or comment stream. One of the primary functions of Social Media Managers and Page Admins is the task of increasing ‘Engagement’ by posting new and interesting articles or images that encourage Fans to interact or comment on them.

Fan - Fans - Users who are on the Facebook Social Network that have “Liked” a Page or subscribed to updates from a Page (Brand or Organization Fan Page). Fans are users who have expressed an interest in a Page, typically by clicking a like button or subscribing to page updates.

Fan Page - Fan Pages are a timeline-like page that admins can setup for organizations, brands, artists, or causes on Facebook with the goal of obtaining “Fans” and growing an audience of the Fan Page. This is generally NOT an official brand page and is more of a page run by devoted fans of brands, celebrities, and organizations. Fan Pages generally do not have the same administrative features or capabilities as Brand Pages.

Feed - Feeds - The word ‘Feed’ is used to describe a stream of information. A News Feed might be a list of recent posts or articles. A Twitter Feed might be a recent list of Tweets and, especially in the case of Twitter, is a real-time feed that constantly updates to up-to-the-second posts.

Follow - Followers - In Twitter and many other Social Networks, to “Follow” a user is to subscribe in some way to their updates. In Twitter, when you Follow a user, their Tweets will appear in your Twitter Feed. The amount of users who have subscribed to your Tweets are called your “Followers”.

Friend - Friends are the personal connections on your Facebook profile page.

Group - A Group is a page on a Social Network allowing users to discuss relevant topics based on the interest of the group. Examples of this can be found with LinkedIn Groups, Facebook Groups, and SoundCloud Groups.

Hashtag - The "#" sign is used to group and track tweets or Facebook posts by topic and make it easier to search for particular topics or related discussions. This is very similar to ‘tagging’ a post with descriptive words. One of the important functions of a Hashtag is to allow a hyperlink to the search results of the specific hashtag. Many TV shows use hashtags to encourage discussion on Twitter about a specific topic or show.

Hyperlink - Link - Hyperlinks, also called Links, are a way to access additional information related to a word, phrase, or web page. These links can also connect to images, videos, blogs, and other content. Hyperlinks are the backbone of the internet as they connect resources to one another in quick and efficient ways.

In-stream - Many Social Networks have something called a ‘Stream’ or a ‘Feed’ which is a list of recent updates. Occasionally a social network may offer a form of advertising called in-stream advertisments. This is where a banner or digital advertisement may appear in-stream (or within the stream or feed). For example, in 2013, Facebook and Twitter introduced in-stream advertisements in users’ news feeds. In-stream advertisements can be custom-tailored in their delivery based on the Likes and Interests that users have indicated within their profiles.

Insights - Facebook Insights provides Facebook Page owners with metrics around their content. This is the Analytic interface for Facebook Fan Pages and Brand Pages.

Like - Pressing the “Like” button on Facebook is a way to give positive feedback and a virtual “thumbs up” for something you’ve read and liked.

Liker - Likers are the connections made in affiliation with your Facebook Fan Page. "Likers" are exclusive to Facebook Fan Pages only, often called Fans.

Listening / Monitoring - A process of obtaining alerts or notifications when a brand, page, organization, or tag is “mentioned” on a social network. By listening or monitoring, this allows Social Media Managers and Page Admins an opportunity to engage and interact with anyone mentioning the specific word.

Login - Many web services and social networks require you to ‘login’ before interacting with the website or service. This is like unlocking the door to use the service and typically requires authentication via a username or password. Sometimes a username may be an email or callsign and the password would be one that you choose when you first ‘register’ for the social network or website service. Registering is typically the process of obtaining a username and password for future authentication so that you may login.

Message - Private Message - Direct Message - DM - many social networks all you to send a short text message or form of messages to another user in a private manner. Often times you must first be connected / or follow that user before sending them a message privately.

Microblog - Microblogging - A term used to describe short versions of blog posts. These posts may also include images or photos, and links to videos. Tumblr is an example of a microblogging Social Network.

Monitoring - Listening - a social media manager may be tasked with monitoring the updates on a variety of social networks, often using third-party tools that allow the manager to be notified upon a new mention (post, update, or tweet) pertaining to the brand or organization. Users may mention other users or brands by saying their name or even linking to their Page. On some networks you may mention another user by placing the @ symbol in front of their username.

Page - Fan Page - Business Page - Brand Page - This is a page that can be set up on the Facebook Social Network that allows an organization to post updates and build an interested community around the organization, brand, interest, or topic. Celebrities can create a Fan Page, as well as Products or Interests. Every page has an Admin or Manager that manages posts and communicates with ‘Fans’ who interact with the Page.

Pinning - A Pinterest term that describes sharing images to your own account for your followers to see and share. “Pins” are images added to Pinterest not unlike pinning something on a bulletin board. Pinterest users create “Boards” to file, save, and categorize Pins they like.

Post - Updates, message, articles, and images that are added to a Social Networking Profile, Website, Page or Blog is often called a “Post”. Occasionally comments can be referred to as Posts as well. A Post can also be referred to as a “Status update”, “Tweet”, or when you “Post” a new article.

Profile - Every Social Network has its own User Profile. When you create an account on Twitter, Facebook, LinkedIn (etc) you will be asked to create your “profile”. Consider this your virtual resume and a way to share information about yourself and your business. Profiles are usually set to Public when you initially create them, meaning that everyone can see any and all information you provide in your Profile, such as your Avatar, address, phone number, email, etc. However, you do not need to include your personal information for public display, and you can change the default settings to Private in many instances. Profiles allow connections to contact you or connect with you on Social Network platforms.

Profile Photo - This is the photo that you can upload to represent yourself on your Social Profile. It is also referred to as an Avatar. For a brand on a Fan Page it might be a logo or a graphic that represents the brand.

QR - QR Codes - These are small barcodes that are usually in a square shape with lots of square dots. This stands for ‘Quick Response’ and it is an easy way for mobile devices to connect to a website or other information. Each QR code can be ‘encoded’ with specific instructions that when scanned with a device (usually a smartphone), the device will activate to follow the encoded instructions, such as directing to a website, or to view a video link. In Social Media, QR codes are often used to take ‘users’ who scan the code to a Social Profile.

Reach - On many social networks, Reach is a measurement of users who view or interact with your postings, including clicks, comments, page views, etc. Reach means different things on each Social Network and it is difficult to provide a unique definition of Reach that applies to every network. On Facebook you can ‘increase your reach’ by promoting a post (paying to allow more Fans to see that specific post). Often a measure of reach is how viral a post was (how quickly or for how long a post was shared over and over again).

Real-time - This is something that is happening ‘right now’ as opposed to once an hour or when the post is published at a later date. Twitter and other Social Networks are considered real-time in that the user is notified of new tweets or posts the moment that they are added to the feed.

Recommend - Facebook has a feature that allows its users to recommend a Page, organization, individual or place of business. These recommendations appear on a Fan Page and include the individual’s Profile information. Recommendations are referred to as “Social-Proof”, meaning that recommendations function as evidence that people have had positive experiences with the organization.

Relevancy - Relevant Content - On Social Networks and web sites, it is often encouraged to post ‘Relevant’ content to the desired or target audience. This is content or media (posts, updates, images, articles, etc.) that applies to the field or topic of discussion or interest as opposed to irrelevant content that might not apply at all. For example a funny image post about a popular comedian might not be Relevant on a Page about personal investing or gardening.

Share - To post or re-post content on a social media site is to share it. Facebook specifically has a Share option, which allows you to post someone else's content on your page. This is called a “retweet” on Twitter and on Tumblr this is called a “reblog”. Sharing also includes sending or forwarding content via email, blog post, and comments.

Social Proof - In Social Media Management, Social Proof is when customers or fans of a brand post positive and supportive recommendations, photos or other encouraging news about an organization or brand. Social Proof is highly encouraged because it is a critical part of Word of Mouth, and is considered a very important part of Social Media Awareness for a brand or organization. Social Media Managers and Page Admins may use Monitoring or Listening tools to find and encourage positive recommendations and responses of Social Proof, while responding in a professional manner to any negative experiences of Social Proof.

Short-URL - This is a simplified version of an URL that is shorter and less detailed. On Social Networks, a shorter URL is typically used for Usernames. Ex: www.facebook.com/username

Social Media Management - This is a process of monitoring, listening, and posting updates to social profiles. Social Media Management can occur in-house and is usually connected with a Marketing, Advertising, or Public Relations Department. However, many companies are realizing that Social Media Management is quickly becoming its own major department.

Social Media Manager - An individual, people, or a team that is tasked to do work involving Social Media Management. Social Media Management Teams are tasked with monitoring and listening to all of a company’s Social Networks, and creating, posting, and managing new content and social interactions.

Tab - On Facebook, a Tab is a small square space that appears at the top of a Fan Page below the Cover Photo area and above the Timeline area. Facebook default tabs include Photos, Map, and Fan Count. Tabs allow for extra interaction such as viewing recent photos or visiting custom pages. It is often recommended that organizations create custom content in these Tabs, such as an incentive to “Become a Fan” or “Join an email newsletter”. There are many third-party tools that allow easier creation of custom Tabs for Facebook.

Tags - Some networks utilize Tags in a similar function to Hashtags, whereby you add short words to describe the content that is posted. Tags, like Hashtags, categorize and help your content appear in search results when other people search for those words. For example, a post on Tumblr about a famous singer might be ‘tagged’ with the words or phrases: “music”, “singer songwriter”, or “famous singer”. Tags also function as hyperlinks to search listings of related posts that have also been tagged with those words.

Timeline - On Facebook, the Timeline is a history of posts and updates either for an Individual or Brand Page / Organization Fan Page. Users can scroll down to see a chronological listing of previously posted articles and events, photos or other updates.

Track - Tracks - Audio Track - On the SoundCloud network, uploaded content in the form of audio clips are called “Tracks”.

Traffic / Visitors - The number of visitors to your social media profiles, website or blog.

Tweet - A way to disperse and share information, thoughts, ideas, and links on Twitter in 140 characters or less. Tweets are typically short text updates but may contain hashtags and links to images, videos, or other websites.

URL - A Uniform Resource Locator (URL) is a web address that points to a unique page on the internet. Some Social Network Pages allow you to set up a Short-URL that has a username.

Username - Most websites use Usernames to register and login using your username and password. A username is like a nickname or callsign that can be anything you like. With many Social Networks a Username is also a quick and easy way to find a Profile or Page. Facebook allows Admins to set up a Fan Page Username, which is simply a Short version of the URL used to find the Fan Page. Twitters usernames appear with an @ symbol before the name. Many of the Social Networks are now using the term Username as a quick way to find a Profile or Page.

Viral - Occasionally a post or update on a Social Network may go ‘Viral’. This is when the post or update is “Shared” or distributed amongst members of a Social Network over and over again in an exponential fashion due to the nature of connections within social networks. Since many Social Networks are interconnected and users can post updates in multiple networks, ‘Viral Content’ can spread very rapidly. What makes something go Viral is widely debated, as it is based on individual preferences.

Wall - Wall Post - On Facebook each user has a page that has a history of their updates. This is now officially called a Timeline, but many people still refer to it as their Wall or a Wall Post.

Are we missing anything? Let us know in the comments on this blog post! Find this useful? Please share!

Why Should I Seriously Consider Social Media for My Local Business?




What does social media mean to your local business? Social media is a major game changer and it’s here to stay. The Internet has fundamentally changed how people find and share information and almost gone are the days of when all you need was a really big Yellow Pages Ad. Remember Agnes? The customer who you’ve done business with for years? She retired and was replaced by Suzie, and Suzie’s world is the on-line world. Your customers are changing and evolving and your ways of reaching them needs to evolve as well. An even harsher reality is that your competition is already on-line, prospecting for customers, building local communities, and gaining visibility as well.

The bottom line is; social media does not need to be a huge, scary roadblock for your local business. It is however, an invaluable way to reach your customers where they are most likely to be spending free time, on-line. What will you do today to get started on social media?

Last week we went over a few reasons why social media is important for local business to raise awareness, gain visibility and drive traffic, and we’ll be posting a small guide down to the VERY BASICS here soon about how YOUR local business can get started raising awareness for your establishment locally as well as developing a local social community around your brand online - so check back soon and let us know on Facebook if you have any questions- we’re here to help!

Why Social Media is Important for Small and Local Business

Social Media

Social media is here to stay. Love it or hate it, it’s no secret that social media can be a powerhouse of traffic, visibility, leads, and opportunities.

But what if your small business or local business is new to social media? Where do you begin and more importantly, why should you care? Here are some solid facts on why your business needs to get on board:

Visibility: Social media is where your ideal customer most likely is. Facebook alone boasts over 1 billion users, many of which use the platform daily. How many of that billion could be your next customer?

Erases Boundaries: Social media helps to expand your small and local business’ exposure beyond the boundaries of community and state. When you are active on social media platforms like Twitter, LinkedIn, Facebook, Foursquare, and even Pinterest, the world becomes your potential customer.

Traffic Driving: You can have the most amazing website in the world with the slickest products and services ever. BUT, it doesn’t mean much if no one knows you exist. Social media acts as an effective traffic driver and a way to entice new and potential customers to your website.

For many of our visitors, they've read this sort of thing over and over on the internet and are probably quite tired of hearing it! The bottom line is, social media is a necessary part of business today and business marketing. Your business can and will benefit if you get involved with social media and have a plan for success. We're going to be posting ways that your business can learn more about the benefits of the social networks and how you can get started with social media brand awareness as well as develop a plan to succeed.

Help, I don't know what products would work best for us?

Depending on your location, customers, fans, brand ambassadors, etc... we realize certain combinations of Stickers, Decals, Table Tents, Mini-QR's, Fan Tags, etc... might work better than others! As every business is different, what might work for one may not work for another- but we have noticed some trends that are working and not. This post should help you understand the differences between our products, and how you can utilize them the best to your advantage.

Removable Stickers: (Wall/Door/Mirror Clings):
If your establishment has wood doors (and no glass entrance or prominent front windows)- we recommend getting the interior removable clings for the wood doors (on in the inside). The removable clings work very well on walls as well as doors. They are essentially non-permanent clings that stick to just about any surface. If your establishment has many mirrors- such as salons/barbers or clothing/wedding planning locations, the removable stickers are great option here as well. Salons and similar establishments love using the mirror clings for each booth as well as in the bathrooms. Wedding planning and Wedding event spaces have seen success placing our removable mirror clings.

Standard Stickers:
If your establishment has shelves, signs, equipment boxes, containers, and places that you'd want a long lasting sticker for, our Standard Stickers are high quality gloss with a long lasting color. They are permanent, and once placed unless tampered with they will not come off and stay bright for up to a year. Some of our products work outside. However, If your establishment has no glass door and you really want outside customers to know you're on Social Networks, if your door is protected by a shade out of the sun and the rain- you can use one of our permanent stickers (Standard Stickers, Large Stickers) with a UV covering to protect it from dust and dew. We actually recommend getting UV protectant for our Standard Stickers as well to make them last even longer.

Window Decals/Clings:
If you have a glass door or windows by the entrance you have more options- we recommend getting some interior window clings/decals. The interior clings get placed on the inside glass- with the graphics facing out. Depending on your customers you might want to be more subtle... or "go big". For the more subtle options we have Small Round-corner Logo Decals and Standard Decals. If you want to ensure your customers know where to go- the Standard or Large decals will work well since they have your Username/URL information on them. If you want to "go big" and have something that is truly hard to miss- we recommend the "full size" decals or decal pairs (big QR). All of our Decals have a double-sided option, allowing you to place a sticker on the back so that customers inside your location can view the decal on their way out as well. An intimate or luxurious italian (perhaps more well known) restaurant might want some subtle round-corner logo decals, while a loud and fast-paced burger or pizza shop might want to "go big" with the hard to miss full-size decals.

Table Tents:
For most establishments... we highly recommend having one or two table tents at the checkout or front desk. This is where customers are most likely to take a moment to scan your QR code or ask you about the benefits of becoming a Fan or Follower of your Brand. If your location has many tables around- our case studies (especially casual restaurants or sandwich shops) have shown that the more table tents you show- the quicker your local fans/followers will grow. Restaurants and Bars who have placed table tents on every table have seen a dramatic increase in new Fans per week.

Custom Offer Table Tents and Custom Offer products:
Recently we came out with custom offer table tents, allowing you to put a message to further help encourage customers to join your facebook- such as "Like us and receive a free pack of dog treats or cat treats" as seen on the video posted here: http://www.youtube.com/watch?v=L7mcKSaytTI - you can put any short message you like! We also just added Custom Offer Large Stickers, Window Decals, and Removable Clings.

Mini-QR Stickers, Fan TAGS, Fan Dots, and other small products:
If your establishment hands out a lot of marketing materials, flyers, pamphlets, mails a lot of letters, or does a lot of one-on-one networking, the small products we offer are great for placing on these marketing materials, business cards, and other items that get handed out individually. These are permanent gloss- so hard to miss- and once they are placed- they stay stuck. The other great use for them is if your establishment sells a lot of small products. We've had a huge popularity among Jewelers who hope to get fans and followers. The QR code on the Mini-QR's can send customers to Fan Page so they are great to place on the bottom of a small product box (similar to the Fan Tags).

We hope this helps explain the differences in the products, and hopefully now you can see how different items could do better in different environments.

Check back soon as we are updating our Starter Kit- as well as introducing some other Starter-Kits to help our customers get a feel for our products and how they can best leverage them to grow a stronger local community! If you have any questions- feel free to ask on our Facebook.com/FollowMeSticker page!

Setting a Fan Page Name or Facebook Fan Page Username.

This is a short guide on how to set your fan page name or fan page username, some call it a facebook username but it's a little different since its strictly for your Fan Page.. Although the number might have changed, last we heard Fan Page's had to have a minimum of 25 fans before you can register a Fan Page Username, or Fan Page Vanity URL.


Look at the top right of your new Fan Page for the "Edit Page" button and click that to open the drop down.


From the list choose "Update Info"


Now make sure the tab on the left shows "Basic Information"


On the right look for the text that says "Change username" in the "username" section, click the button to begin changing your username.


Select the page from the list of available pages, some of you may only have one page, others might have a few. Proceed to selecting a username and then select "Check Availability" to see if it is already taken or not.


If all goes well, you should see a box that says "Username Available" - with a few reminders on the rules, these are very important to read. Once you've confirmed everything is 100% correct, click "Confirm", you should now be able to access your new vanity URL and understand what your custom username is.

New Twitter Header Images

Twitter is now allowing profiles to have a header image of a maximum minimum of 1252 × 626 pixels. The image is put behind a box of your profile image. So some people are having a portrait of themselves line up with their profile. Others are simply putting a nice background behind the profile block. You can see some examples on the comments area on mashable where some are posting links. Mashable

Here's our current one:
New Twitter Header

Here are the steps to get your new Twitter header image set up.

Find the cogwheel icon at the top right of Twitter and choose "Edit Profile".


On the left, find the design tab and choose that.


Below the preset backgrounds you will see "Customize your own" - look for the Change header button to upload your own. The image must be no bigger exactly or bigger than 1252 wide by 626 pixels tall. If your image is not this size, Twitter may allow you to adjust it before saving it.

Now the green button to save your changes and you can experiment with different header backgrounds! First impressions are important and help give visitors to your Profile a better idea of who and what your twitter Profile is about.
Enjoy!

How Pinteresting!

They're here, Pinterest Promotional Products! We've added a set of products to each category that allows your brand to let customers know about your Pinterest presence. We'd also like to mention some other updates for those who may have missed it, we now have Static-Cling Window Decals for the popular Social Networks in both Standard and Large sizes!

Pinterest Products But the real news is Pinterest and how quickly it is growing... it is now considered one of the fastest growing social networks. We believe that if you've seen any success on Facebook or Twitter, you can't ignore Pinterest if you think it might be a good fit for your brand. It might not be for every brand, but there is a lot of retail brands that are attracted to Pinterest and developing a great following on there, so we want to make sure we have the right products to allow some local connections to happen. Pinterest speaks to a very specific type of audience and we hope we can encourage growth locally for your brand if you're investing in Pinterest. Take a peek at our updated product page and look for the new Pinterest items! http://followmesticker.com/products

What is the estimated percentage of internet users on Social Networks globally?

We've been asked this question many times lately and nobody seemed to have a clear view of what was going on. We spent some time compiling various sources and everyone really just had a lot of estimates. But what we came to find was the following (from late 2011 through early 2012):

There is a total Estimated Internet Users of 2.027 Billion!
Facebook = 901 million users = 43%
Twitter = 575 million users = 27%
Linkedin = 147 million accounts = 7%
Google+ = 90 Million Users = 4%
Pinterest = 11.7m users = 0.5%

How do we find the percent? Ex. Facebook = 901 million (total facebook users) divided by 2.072 billion (internet users) multiplied by 100.

Late 2011 to early 2012 sources: pewresearch.org, hightalk.net, wolframalpha.com, twopcharts, LinkedIn.com, MarketingLand.com, digitalspy.com
If anyone has more accurate numbers please let us know.

Introducing the FollowMeSticker.com Starter-Kit and more!

That's right- it's finally here! The FollowMeSticker.com Starter-Kit is officially available today! The goal of the kit is to allow businesses to most effectively "create a splash" with their Social Media awareness campaign and we've made it very easy to get your own kit.

The story behind the Kit: When we first started selling stickers to individuals and small business owners, we soon realized that because every business is so different, many customers wanted several ways to raise awareness of their Social Media presence "IRL". DJ's put them on laptops and handed out Standard Stickers at events. Diamond sellers placed Mini-QR stickers on their jewelry boxes. But many business owners requested items such as Table Tents and Window Decals, among other "tools". So with the little resources we had we began to develop cost-effective solutions to these demands "beyond the sticker". After researching, planning, developing, and launching the new custom Table Tents and Window Decals, we soon realized that the more ways you let customers know you're on a Social Network- the more likely they are motivated to "get in the loop". So... like our previous new product offerings, many customers had requested some form of "Starter Kit". We began to think of how to best incorporate a set of our products that will enable your business to alert customers of your Brand's Social Profile presence. Facebook, Twitter, and Foursquare came out as the most useful networks to take advantage of overall. The kit includes several types of products related to these three networks, with a heavy emphasis on Facebook.

Read more: Introducing the FollowMeSticker.com Starter-Kit and more!

Follow Me On Twitter Stickers?

Quality Twitter followers with "Follow Me Sticker", and why you shouldn't try to follow everyone under the sun.

Are you looking to get more twitter followers? Many websites claim that they can get you more twitter followers quickly if you buy them — but be careful, these twitter followers probably don't really care about your twitter account. Twitter also limits the speed at which followers can be obtained and usually has a 2000 follow limit for new accounts, this is done on purpose. Before you go out and start trying services to increase that follower count, realize that Twitter is built around social interaction. It doesn't help having thousands of followers if none of them really care about your brand. A tightly knit group people who love what your company is doing, and who love to share each good 140 character tweet-update about your business, is what you are looking to build with Twitter. Quality > Quantity on Twitter.

Read more: Follow Me On Twitter Stickers?

Interview on DigitalJournal.com

FollowMeSticker.com's founder Stuart M. Lawson was interviewed recently on DigitalJournal.com, below is a short excerpt from the interview...

"The idea behind FollowMeSticker.com is to help create meaningful local connections facilitated by social networks through the creative use of stickers. ‘Follow Me Stickers’ shout “Hey, I can be reached on my favourite Social Network, and I wouldn’t consider it weird or creepy if you say hello over there.” As it turns out brands are just as interested in this message, but unlike many similar ideas I’ve seen FollowMeSticker.com accommodates the individual before the brand."

Continue Reading on DigitalJournal.com...


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Hello! Welcome to FollowMeSticker!

FollowMeSticker has been creating beautiful, personalized, premium quality removable or permanent, indoor and outdoor unique stickers, decals and table tents for customers across the world since early 2011. Now we pride ourselves by producing high quality long-lasting premium quality materials that aren't a pain to work with, they're very easy to install, or remove! They survive harsh weather environments like rain, ice, or all day sunshine and high heat. Your visitors will appreciate the quality of your colorful personalized stickers, and they will keep working for you- over and over - for as long as they're on display! Featured on the FollowMeSticker.com website are new colorful and beautiful personalized Social Media Stickers including popular networks such as Instagram, Twitter, Facebook "Like Us" Stickers, Check-in varieties, Google Plus, Snapchat, and many others, as well as the ability to order unique customizations on your Personalized Social Media Decals for other popular networks too on The QuickPack Page. Depending on the product, type your social media profile URL into the sticker preview, on the preview itself, below the preview, or in the checkout box during checkout! Type your unique wording or customizations on your premium quality personalized social media marketing materials during checkout. We even have Wi-Fi Stickers and Hashtag stickers, so your visitors know exactly how to log-in and share the good word about your location! Don't hesitate to contact us if you have any questions at http://followmesticker.com/contact and be sure to follow us on Twitter for updates at http://twitter.com/followmesticker, and check out our latest Photos on http://instagram.com/fmsphotos


We have recently updated all our Custom Instagram Stickers!

Browse the new Instagram Stickers here!

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